CMO For Hire

Marketing expertise and strategic leadership to zhoosh up your business.

Transform Your Business.

“CMO for hire.” “Fractional CMO.” “Marketing advisory.” “Senior marketing resource.”

Whatever you call it, our CMO for Hire service provides exceptional marketers for your business at a pace and level to help you achieve your business goals.

With a roster of seasoned marketing experts and leaders you can be sure that the right resource is coming into your business to build it with you. It will have you saying CMOh my gosh, why didn’t we do this sooner?

Why a CMO?

Large, matrixed businesses rely heavily on the expertise and knowledge of their C-suite to drive the strategy, leadership and execution of their teams to build overall success.

For too long, fantastic businesses have been restricted with access to senior marketers (and other senior resources like finance, technology and management) to help align strategy and execution. With a fractional engagement you can now bring in expertise and guidance at a cost point that provides tangible results along with strategic direction.

From startup to scale, engaging a Chief Marketing Officer will create strategic direction coupled with actionable marketing tactics that drive business growth. More than just a marketing plan or creative resource, a CMO will integrate your marketing and more into the heart beat of the business for ongoing success. By bringing a strategic leader into your organisation you’re more than elevating your marketing, you’re driving cultural and business success from within.

Our CMO for Hire packages are designed to meet your business where it is now - to get it to where you want it to do. With a frameworked approach to building effective strategy, appropriate resourcing and execution we focus on delivering results and optimisation - with the ultimate goal of building capability within your business.

How CMO for Hire works

Every business faces unique challenges, so we approach things with this in mind.

Our approach has been refined over years and years of helping brands and businesses with their marketing, brand positioning and growth ambitions. We bring a tried and tested process that is curated to provide you the best outcomes, delivered by your CMO who is best suited to your opportunities.

Our process is all about using what you have whilst adding the necessary zest by optimising, rearranging and resourcing what you need. Before we create the right recipe for your growth plans we ensure we’re a good fit - matching the right marketing leader to your distinct opportunities and challenges.

Understanding your business

This is all about exploration. Delving into the challenges, opportunities and internal setup to deeply understand how to develop the right approach to your marketing, products, resources and structure. Think of this as an audit, pulling apart and anlaysing all the ingredients.

Defining your needs

Once we know the ingredients we look at how best to organise your marketing. We consider your capability, growth stage, funding, resourcing, internal knowledge… you get it, we look at everything we can to develop an overall strategy and executional plan to power you towards your target. This analysis is a bit like sorting out the utensils, making sure we have the right things to execute the recipe.

Developing your strategy

Getting your house in order is essential before going out to your customers and market with prepared and strategic communications and advertising. When we say strategy we’re looking at all your external and internal communications, executional outputs and advertising. From your brand messaging to your look and feel we make sure you’re communicating to the right people in the right way with resources and support to make things work. Afterall, we want them to enjoy what you're serving up.

Always optimising

Marketing is dynamic and evolutionary by nature, optimising your marketing requires constant consideration for what next and taking timely opportunities. The idea of ‘always optimising’ is about validating, adding and, if needed, changing up your marketing mix as required to ensure you’re operating at your most effective. Channels change, messaging evolves and sometimes there is a new opportunity to explore. There’s no set it and forget it with our CMO for Hire.

Our CMO Network

Portrait of Katie Oliver

Katie Oliver

Strategy & Innovation, GTM, Commercialisation

Listening to
The Cranberries
Favourite fruit
Gooseberries

Problem Solver. Pure & Simple. One of the smartest women in the room. Loves complex, unstructured problems and finding practical, commercial solutions that unlock growth, change and innovation.

Gooseberries
Gooseberries
Gooseberries
Gooseberries

Nicole Stanners

Non Exec Director & Business Strategist

Currently reading
Show Dog – Phil Knight
Favourite fruit
Bananas

25 years experience building FMCG brands with specialty in food and beverages. Commercial Marketer with high level strategy experience and a believer in the power of business as a platform for social change. It’s why she’s a berry.

Bananas
Bananas
Bananas
Bananas
Portrait of Maria Matheos

Maria Matheos

Strategy, Agency Managment

Watching
Blueberry Hill
Favourite fruit
Blueberries

20 years in advertising successfully building great brands and creative. Commercially focused and able to build efficient operations. Multi-talented, multi-dimensional marketer.

Blueberries
Blueberries
Blueberries
Blueberries
Portrait of Geoff Main

Geoff Main

Strategy + Execution + Resources

Listening to
The Cranberries
Favourite fruit
Mango

25+ years building great brands, startups & businesses. Commercially focused, his diverse industry and agency/client experience allows him to build strategies that work, with a resource & execution plan. Solves business challenges. 1 x Unicorn, working on the 2nd.

Mango
Mango
Mango
Mango
Portrait of Alice Nagle

Alicia Nagle

Customer Experience Strategy

Playing
One shot at a time
Favourite fruit
Fruit Parfait

Experienced marketer and customer experience strategist with a career spanning almost 20 years, across industries including sport, automotive, non-profit, government, aviation, insurance, banking, FMCG and healthcare.

Fruit Parfait
Fruit Parfait
Fruit Parfait
Fruit Parfait

Nicole Cordony

Data Driven Tech Marketing

Favourite fruit
Raspberries

Results and data driven digital and customer marketing expert with more than 20 years experience across telco, insurance, banking and tech companies.

Raspberries
Raspberries
Raspberries
Raspberries

Govinda Pathak

Fintech Go-To-Market & Strategy

Playing
Forex Games
Favourite fruit
Blueberries

Sculptor of marketing strategy that leverages exceptional technology and a client-centric approach to outpace competitors. 10+ years in growth marketing and affiliate management as well as executing successful GTM Fintech campaigns.

Blueberries
Blueberries
Blueberries
Blueberries

Andrew May

Business & Branding Strategist

Local and Global Brand Expert with strong Commercialisation and Business Management experience. Led global brands like Pepsi Max, Doritos, v2Food and Sara Lee.

Man with crossed arms, smiling.

Tim Wolnizer

Strategy + Brand + Creative

Listening to
Never Gonna Give You Up – Rick Astley
Favourite fruit
Blackberries

A seasoned strategist, Tim specialises in utilising internal knowledge to drive amazing outcomes for businesses. Helping them understanding who they are, how to optimise and ultimately own their market position with the right brand, messaging and creative.

Blackberries
Blackberries
Blackberries
Blackberries

Michelle Langelaan

Growth Marketing & Branding

Favourite fruit
Cherries

Highly passionate strategic marketing and business leader who has successfully led teams to build multi-market strategies. Thrives in a high-growth environment with proven experience in scaling company growth.

Cherries
Cherries
Cherries
Cherries

Passionberry CMO Engagements Are A Little Bit Different.

Unlike bringing in an individual as a fractional CMO, when you engage a Passionberry CMO for Hire you engage a marketing team. We take a truly holistic approach blending strategic excellence with executional output to ensure your marketing is resourced in the right way, with the right skills, at the right time.

In house teams, external extensions, specialist input for projects are all part of the opportunity with a CMO for hire. As senior marketing leaders we come in to direct and mentor your internal team, activate with your current agencies and freelancers you love to work with and integrate into your ecosystem. We're there to utilise the tools at hand. If there is a need to recruit or bring in new or additional resources we look to fulfil in a timely and effective manner to ensure your business is evolving and growing.

How can a CMO impact your business?

  • Strategy development
  • Go to market (GTM) strategy and execution
  • Mentoring, leadership and executive advisory/coaching
  • In-house marketing leadership and team development
  • Marketing team resourcing and review Internal resourcing, team building and executive support
  • In-house marketing team with CMO and executional resourcing
  • … and more.