Local Marketing Case Study

Chelsea Decor

Chelsea Decor is a locally run Luxaflex Gallery in the heart of Kalamunda in the Perth hills. At the heart of the community for over 4 decades, Chelsea Decor has positioned itself as a community business. It’s locally owned with a creative reputation for creating beautiful home interiors.

This blog looks at how Passionberry Marketing has supported the team at Chelsea Decor to find their own voice. Passionberry has helped Chelsea Decor to find the best ways to communicate what they want to their local audience & helped support them to build a strong client base & referral network.


Local Marketing is about finding your true voice & a message that resonates

To create a strong reputation, the focus over the past 3 years working with Gemma and Travers has been to encourage them to tell that story in a variety of ways. Gemma has personally grown their instagram account to create a small but highly engaged audience. The content has been varied, including: 

  • Showcasing the process of how she picks colours, styles and fabrics
  • Showing the installation process and why it is so important to the final result
  • Getting involved in local community events
  • Celebrating team milestones or events
  • Pre and Post photos of their work with clients.