Robinsons – local marketing at its best

Passionberry Marketing have proven excellence in local area marketing for retail clients.

As an illustration of this, we have worked with Robinson‘s Castlemaine, for the past three years on many local campaigns and community endeavours.  During this time, their business has significantly increased turnover and profits and built their presence and standing in the local township and surrounding region.

Campaigns have included in-store celebrations, sales and open days, cross selling and promotion with other local businesses, sponsorship of local community events, print, radio and social media campaigns and targeted search engine marketing.

Our ongoing partnership has imbued the Robinson‘s team with the appropriate marketing knowledge to allow them to take up the mantle on many of their own local area marketing campaigns. The benefits not only include cost savings, but also a culture of strategic business thinking within their team